How the "Caitlin Clark Effect" Has Evolved over Time
Clark and Iowa women's basketball have sold out every game this season — home and away — with road attendance increasing by 150 percent.
Here’s something I made for my colleague Max Rego’s story at The Messenger — an interactive that lets you explore Caitlin Clark’s effect on the host school’s attendance when Iowa visits, versus their attendance for all other games:
After being associated with a 37% boost in 2021-22 and a 92% boost in 2022-23, Clark and the Hawkeyes have seen attendance on the road increase by a staggering 150% — or nearly 7,000 additional fans per game — in their contests, proving exactly how huge a draw the biggest star in women’s college hoops is.
Caitlin Clark Effect: Attendance At Iowa Away Games Is Up 150%
Filed under: College basketball